Toygar Köse — Bespoke Tailor Website

In bespoke tailoring a client has to trust the craftsman before seeing the garment. Toygar Köse's previous site undermined that trust: stock and hotlinked images, claims that could not be verified, a missing privacy notice and hundreds of megabytes of unoptimised photos. We rebuilt the site from scratch together with the client's decisions and made sure everything on it is real.

Real content

• Stock images removed; 44 photos selected from two series shot in the studio
• Logo converted from PDF to vector: the stag emblem and the signature
• Address, phone and service details verified with the client one by one
• Privacy notice (KVKK) and a contact form with consent

Making the services clear

• Bespoke (at least three fittings, around 60 days) and made-to-measure (one fitting, around 15 days) are explained side by side, so a client can see which suits them on the first visit
• Wardrobe design and holistic style management on their own pages
• The family story from 1943 to today on a timeline

3D scenes that show the craft

• A cloth transition on the opening screen; the drape of striped wool; brass rings for the six stages of style management; photos turning from black and white to colour; basting thread; a 3D stag emblem

Technology