Tolga Özdemir — Product and Advertising Photographer Website
Portfolio site for an Izmir-based product and advertising photographer: an image pipeline that opens photos fast, service pages built around search intent and a separate quote page for ad traffic.
Projects about
On a photographer's site the work is the photograph; if the site does not open it fast and in the right colours, nothing else matters. The image pipeline therefore sits at the centre of the site we built for Tolga Özdemir. Around it we laid two paths for two kinds of visitor: brands and agencies browsing the portfolio, and businesses arriving from an ad who want a price straight away.
Image pipeline
- While a photo loads, a blurred preview built from its dominant colour is shown, so pages never open on empty white boxes
- Before/after slider for retouching work
- Food and drink, product and still life, interiors, fashion and industrial categories
Search and AI visibility
- Service pages built one by one around how people actually search for a photographer
Ads and measurement
- A /teklif-al quote page for ad traffic, kept out of search results; its headline changes by service
Admin panel
Portfolio, all photos, blog, videos, service pages, references and site settings in one panel. The photo list has a filter for images still missing a description; blog posts can be scheduled and published together with their FAQs.